‘Far too many novelists write about the past in the language of the past, or sprinkle a little contemporary dust over 19th-century protagonists and situations. Coupland is one of the few serious writers who seems to be living entirely in the present moment, or perhaps even a little ahead of it. Even his bad books tell us something about our world.’

— Aravind Adiga, The Financial Times, 30/09/2009